Decaf BREAKFAST Blend??

I have recently come to love the new Keurig machine in my kitchen. No longer do I have to wait for a whole pot of coffee to brew, I just pop in a K-Cup and press one button and I'm on my way (to the next room where I can watch Saved by the Bell re-runs). I have no issue with the machine itself, but sifting through the cups to make sure I don't accidentally brew a decaf, is quite the inconvenience.

Now it's not that bad, as they are pretty clearly marked, but one brand in particular always almost trips me up and also baffles me: Green Mountain Coffee- Breakfast Blend Decaf. Decaf.. and breakfast? Who is drinking this? Who is waking up in the morning and drinking coffee just for the taste, when they could get the same taste plus some perkiness? Now I understand drinking decaf in the evening, so you are able to sleep, but this is specifically called, "Breakfast Blend."

My assumption is that the marketing strategy behind calling something, "Breakfast Blend," is to suggest that this coffee tastes better than other coffee you might drink in the morning because its specifically for breakfast, maybe it even wakes you up more. WELL IT CERTAINLY ISN'T IF IT'S DECAF!

So then maybe it is just the, "same," flavor as the regular, "Breakfast Blend," just with out the caffeine, but then isn't that just exposing themselves? Like saying, "No, actually it tastes great at any time of day, we just want you to think it's better at breakfast." But then why still call it, "Breakfast Blend," why not, "Evening Blend, or any other combination of light, dark, french, bold, mild, roast?

Does this baffle anyone else? Or am I just in the wrong for assuming people don't drink decaf in the morning?